Hi Melinda - Thanks for that. I find taglines harder to write than loglines. And I agree that they're just as important in nonfiction. Though sometimes nonfiction books also have subtitles that are almost reminiscent of taglines. I've never done much marketing in the past, but have been looking into it more lately and trying to get a handle on it. A tagline is really just marketing copy. Not always easy to think of something good, but when you do, people remember it. Thanks for your comment. Can't wait to read your book.