This post of yours has been really helpful. I've been a bit confused about what constitutes a tagline and what constitutes a 'hook'. (I'm still very much a novice, I'm afraid.) Your tips and suggestions are great and I'm bookmarking them for future references.
I've also been thinking that a jolly good tagline is just as necessary for non-fiction books as for fiction. There are so many on the market, droll and otherwise, that we need to stand out as a cut above the rest. I shall give mine much thought! I've been thinking along the lines of, 'In the winter of 1995, I almost bled to death.' True story, that one. :)
Hi Melinda - Thanks for that. I find taglines harder to write than loglines. And I agree that they're just as important in nonfiction. Though sometimes nonfiction books also have subtitles that are almost reminiscent of taglines. I've never done much marketing in the past, but have been looking into it more lately and trying to get a handle on it. A tagline is really just marketing copy. Not always easy to think of something good, but when you do, people remember it. Thanks for your comment. Can't wait to read your book.